Ancestry App with Dynamic Video
Helix is a next-level DNA sequencing company that is creating a whole new category of DNA powered apps. For their flagship ancestry project we were able to partner with National Geographic. To differentiate from competitors and to add emotional impact to the big reveal, I decided that we should use the results data as a recipe to populate a dynamic video template with rich NatGeo content. Each user is presented with a unique video summarizing their ancestral history and their place in the human story.
To better understand the 2 core user journeys and how they potentially influence new engagement, I created a viral loop diagram. Basically it color-codes and describes steps within the journey, how they interrelate and highlights the multiple sharing opportunities.
I then created a more detailed customer journey based on a key persona. Here I took a deeper dive into the user mind-set and emotions before, during and after the product engagement. I included a more pragmatic row called Methods and Opportunities to highlight touch-points and key communication throughout.
AR Kit Storyboard
We pushed the scope a bit by introducing an immersive AR experience where users could interact with an ancient migration map inside a cave. The idea was to pique interest with potential customers by giving them a taste of the experience as well as increase the likelihood of prominent app store placement.