Silvercar by Audi
Here is a recent prototype created to test the new “add extras” feature. An internal data review and quick competitive analysis led to our decision to fold insurance coverage into the solution since we had been seeing significant drop off during coverage selection. Use the following booking info:
Location: Los Angeles (LAX)
Pickup: March 8 @ 6:30am – March 13 @ 12:30pm
Payment: Loyalty Points
Vehicle: Audi Q5
Coverage: Purchase + Liability
Extras: Premium Package + 2 Toddler Seats
Atlas UX Process Overview
Run App Product Innovation
One of the best parts of finishing a run is reviewing your route afterwards. How could we turn this typical interaction into a richer experience for the user?
I started by sticking familiar navigation to the bottom of the map screen with 2 new tabs: Metrics and Music.
The metrics tab enables review of key data-points throughout your run and allows segmentation by Splits, Best and Worst. The elevation graph and route were color-coded to perhaps add deeper context to the “why” behind the numbers.
The music tab provides fun perspective and further insight into your run by breaking your route into chunks based on your playlist. Tapping each album graphic allows you to see song details as well as the BPM number of each song which could be a factor in how fast or slow your pace was. If it was an especially successful run then you even have the option to save the playlist for next time.
Taking it one step further was to marry BPM to cadence with a “Metronome” feature within the coaching section. The hypothesis was that allowing your target cadence to dictate your playlist could improve performance and pace consistency even further.